Grammar Don’t Matter (And Other Online Writing Myths) – by Greg Walker

  You’ve read it before, probably on multiple occasions: Perfect grammar is less important when writing online content than it is for other types of writing. Not so. Grammar does matter. It always has done, and it always will do. Wherever writing is used to communicate ideas and thoughts, grammar will be essential. Because in the end that is what grammar does: It clarifies exactly what you mean to your readers so that they can understand what you are communicating with as little

Top 10 Web Writing Tips – by Zelda Fourie

  Writing for the web differs from most other forms of writing.  Most people tend to scan websites looking for information.  They therefore do not read the same way online as they do print media. The successful web writer must create content that is clear and easy to read, uses less words, and that provides useful information quickly. So, what are the best tips for writing for the web? 1.            The headline of your article or blog must be accurate and clearly understandable, so that

Writing for the Web is a Matter of Survival – by Karen Lotter

Writing for the Web is very different from Writing for Print. Honest. I'm not just saying so ‘cause I want to make some bucks from my Writing for the Web Course at The Writers College. (Well, that would be good too, but this article is a bit more about the why's and how's, rather than the smoking new iPad that I want to buy). Writing for the Web is a matter of survival. People Read Differently on the Web The first reason you need to

Online Marketing for Writers: Easy Three Point Plan – by Judy Winchester

As a rule of thumb, plenty of people will visit your website if you are offering something they want to read. They will want to visit even more if it’s free. Ideally though, you want to offer your visitors something to buy. Here are some tips to help you attract visitors to your website, and how to sell them products in the future! How to Keep Website Visitors Coming Back Excellent content articles, and a blog aimed specifically at your target audience, will keep

How to Write a Great Web Media Release – by Karen Lotter

Web media releases are keyword rich and are written to be search engine friendly. They also have other special characteristics. Visibility across the web is what you want, especially when you start getting your name and your brand established. One way to do this is by writing a media release and distributing it through one  or more of the Web’s Public Relations services. Web PR Services These services range from complicated and expensive services to less complicated free services where you submit your

How People Read on the Web – by Karen Lotter

    How people read on the Web sounds like one of those silly phrases that you want to answer – with their eyes of course! But the point is that while people do use their eyes to read on the Web, they read very differently from the way they read print. So if you want to be a Web writer, or write any kind of content for the Web, you need to know and understand how people are going to read your content, because

Discovering Social Media – by Caryn Ross

Writing has always been part of my life and after being retrenched and doing some job searching I realised that I needed to get up to speed with writing for social media. I did some research on courses and registered with SA Writers College ( to do a course on “Writing for Social Media”. Discovering blogging With some excellent navigation from Karen Lotter, my online lecturer, I ventured into the new and enticing world of blogging. I based my blog on being

The Foundation of Web Writing – by Tessa Wrench

Through various web writing projects, keyword basics have been drilled into me. It didn't come naturally and it still requires some effort, but keywords are essential for writing a good article for the web. Here's why keywords are the foundation of web writing. What Are Keyword Phrases? Your keyword phrases should describe the main theme or idea of your article. They should reflect exactly what a person would type into Google if they were looking for the information in your article. For example: If