Writing Business e-mails that Sell

Lynn Gaertner-Johnston is a business writing trainer. She comes up with these 12 essential rules for e-mails on her blog: Businesswritingblog.com.   Grab the client in the subject line and opening sentence. Create a reason to open the email and read it. Focus on just one purpose in each message. Don't make the client (or you as the writer) go in different directions. Focus on you--not on I, we, or your company. Clients focus on themselves--so should you. Describe benefits to your client--not features or

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