Make your Website more Readable

BY LISE COGLAN     Take a look at these tips on how to make a website more readable.   Online users are ruthless and busy. They will scan the page in order to find the information they require, and if they can’t find that information quickly because your copy is not readable enough, they will immediately click elsewhere. So how then can you improve the readability of your web copy?   Write Less Web users are fickle. Unless you give them a reason to stay on your web

Writing for the Web: Things you don’t know you don’t know

Keywords, hyperlinks, SEO, search engine – that’s just the start of what you’ll need to know to write for the web. Hayley Leibowitz explains how to navigate the field of Web writing. It’s writing isn’t it? How difficult can it be? Well, as an experienced writer of everything ranging from medical studies to feature articles and scriptwriting, I soon discovered that writing for the web is an entirely different monster. Updating my writing skills I took the course titled Writing for the Web

How to write for the Web: 10 vital tips

      We know that 79% of Web users scan pages; they do not read word-by-word. So what can you do to make your web articles scanable?   Remember to write less. People have a really short attention span. Between 300 and 500 words is a really good length for an article and the maximum words you should put on a web page.   Many people recommend highlighting. They make words bold, but I find it distracting for the eye and prefer only to use it

Five ways to write scannable copy for the web

BY JAMEE TAYLOR We need to master the art of writing scannable copy if we want our posts to actually get read. Writing for the web compared with writing for traditional mediums like newspapers or magazines is almost like writing in another language. It requires the use of your whole brain in terms of the left analytical side as well as the right creative side working together. Or you could just follow these five tips and your readers will be happy, as

5 Key Ways to Generate Sustainable Traffic to your Website

Getting sustainable traffic to your website is hard work and it doesn’t happen overnight. So ignore all the pop-ups that promise you Number One Google results or gazillions of links to search engines because most of them are just hocus-pocus smoke and mirrors. The only real way to get sustainable traffic to your website is to abide by the basics.   1. Use good website/blog architecture. Don’t try and build anything from scratch yourself unless you know what you are doing. Use something solid

7 Steps to Writing Great Web Content

  1. Make a plan for the content of your website Writing great web content starts with planning. What are your messages? Who is your audience? How will your web content support your organisational or personal goals? Will you incorporate tools like Facebook, Twitter, newsletters and blogs? 2. Use keywords to improve search engine rankings Search engines work by matching the content of a website to a user's search text. The more times a web page uses the search text the higher it will

Writing for the web: Stay balanced because your readers might not be.

BY JOHN SPEAK            The best books…are those that tell you what you already know.” George Orwell wrote these words in 1949, the days of ink on paper. He could have been writing about today. We have never had a wider range of news and information available to us. Free from having to print on paper, pundits from anywhere can be read everywhere on the globe. As the vast range of information available spreads to all corners of the web, proponents of

8 Overlooked but vital skills required for online journalism

  So you’ve decided that you want to embark on a career in the exciting world of online journalism. You’ve read 'Digital Journalism for Dummies’, started you own blog and even completed an online writing course or two. But now it’s time to get serious. Here’s a list of ‘less important’, yet crucial skills that might just make you a digital superstar... 1. Be an adrenaline junkie Learn to love the adrenaline that comes with super-tight deadlines. This is an arena where articles

Writing for the web: How writers must adapt to technology – by Jason Doughty

  Our days of linear reading (from front to back and line by line) are dwindling. With advancing e-reader technology and Web pages often winning the battle for our attention, our brains are evolving to read differently. As writers, we must adapt accordingly. Technology writer Nicholas Carr, in his insightful book The Shallows, explores how our neurological pathways are being rewritten as a result of Web based information. Not only is our brain changing as a result of non-linear reading, he explains,

Writing for Websites: 20 tips to create a website that draws a large readership

You cannot create a website and expect people to find it, nor can you update it only once or twice a year. Some people think that once the website is on the www and they have their URL on their business cards, “Google” will just help people find them. Not so. A good website is an expensive investment, but it is one of your best marketing vehicles. So you need to remember that it is organic; just like a plant, it

How To Write Online Content for the Web – by Owen Bell

  Writing good content will make readers stay longer on your website and will encourage them to keep returning, says Owen Bell. The most important goal of web writing is for your article or website to be found. The copy must contain keywords relevant to the search criteria that are used when someone is looking for your product or service. Keywords Keyword research will help to identify the relevant keywords and keyword phrases to use in your content. This keywords need to be used

How to write optimized magazine articles for the web – by Henry Steere

  Why the web? Technology has created new opportunities for access to every kind of media. The music industry has been overhauled by the sale of MP3s on the web. Widespread internet access and the proliferation of  e-readers are doing the same for written content. The web is not just a potential threat to traditional print journalism. It is an enormous potential market and no magazine journalist can afford to ignore it. How is writing for the web different? Reading on a computer screen

7 Important Tips for Web Writers – by Monique van der Walt

  Want to write for the Internet? Here are the top seven things you need to know about web writing. 1.On the Web, we read light. In print, we read matter. Reading light is about 79 % faster than reading matter. It is proven that people read in a sort of scanning fashion, checking to see if the article or post has the information they are looking for. Like a sort of speed reading. Your layout and chunking of the text needs to

The Difference Between Writing for the Web and Print – by Angelique Ruzicka

  Many beginner web writers have no idea how different  writing articles for the web is compared to print articles. Here's what makes web writing unique...  When you write content for the web it’s important to get the message across quickly and to put the most relevant information at the top by adopting the inverted pyramid approach. It’s important to catch the reader’s eye as web readers tend to scan information instead of reading it, and don’t spend a lot of time on pages. Unfortunately, unlike

Writing Effective Headlines for the Web – by Karen Lotter

  Writing effective headlines for the Web is really important for anyone wanting to learn the art (and science) of good Web writing. There are many differences between Web headlines and print headlines: Print Headlines should be Sharp In print, page presentation, images and accompanying text can increase a headline’s impact. Words like “BIG CRASH” make sense in fat bold letters above a photo of car accident. Print headlines have impact and presence and can be great for getting people to notice stories.

Writing online articles that readers will find – by Atka Young

  When it comes to writing articles for online magazines, apps, websites, blogs or even social media - writing a good article is not enough. People first need to find your article, and then find that it’s worth the read. Understand your online reader People read online articles differently to how they read articles in a printed magazine. ‘The average reader spends 43 minutes on print, 31 minutes on digital magazines and under 10 minutes on websites,’ says Bob Sauerberg, CEO of Condé Nast

Creating a More Readable Website – by Renate Venier

Your website’s readability is a very important aspect of a web user’s experience of your site. Modern web users no longer have the time to slog through web pages for useful information; to keep their attention and to prevent them from leaving, you need to provide them with content that is easy to read in a straightforward way. How we read online Jakob Nielsen is a web usability expert. He backs the idea that we (humans) ‘forage’ information. We hunt for facts

The Only Thing You Ever Need to Worry About When Writing Web Content – by Greg Walker

  "Compelling content." "Written with the search engines in mind." "Unique." "Google loves quality content." These phrases are bandied around by all and sundry when it comes to the qualities of content writing, and such well-meaning but often-oblique instructions can actually serve to confuse many new writers. What you really need is something altogether simpler. A single instruction, one thing to keep in mind that will ensure your writing comes out well every time. And I think I have just the thing: "Value." The Imaginary Google

Five Essential Tips for Web-Content Writers – by Greg Knowles

  Designing a good website means more than just making it look good. People need to be able to find the information on your site, and what’s more, it needs to be compelling. Stats show, that when a person arrives at a website, they will stay for no more than seven seconds – unless the written web-content compels them to stay longer. Here are five things web-content writers should do to write compelling content: 1.     Identify the website’s goal. Websites are created with different goals

Five Web Writing Tips for Busy Bloggers and Content Writers – by Karen Lotter

  Maybe the top Web writing tip anyone can give busy bloggers and contents writers is to make sure their copy is clean and error-free. It isn’t always easy to eliminate all mistakes and typos, but bloggers and content writers  can take a few basic steps to improve the  “cleanness” of their copy. Always use a word processor to write your blog post or article. Never write it directly into the text box. If you are using something like MS Word you can

How People Read on the Web – by Karen Lotter

    How people read on the Web sounds like one of those silly phrases that you want to answer – with their eyes of course! But the point is that while people do use their eyes to read on the Web, they read very differently from the way they read print. So if you want to be a Web writer, or write any kind of content for the Web, you need to know and understand how people are going to read your content, because

Beyond Print Media: The Market Online – by Samantha Moolman

  Not everyone has the time and resources to be out scouting for something new to report on and doing dozens of interviews per week for the print media. You may be a parent, or have another part-time job. You may still be a student, trying to earn extra money and/or garnering writing experience. But, thanks to the burgeoning writing market online, there are exciting writing opportunities you can explore from the comfort of your home. Writing for money is no

What does Google regard as Good Content? By Karen Lotter

Recently webmasters were troubled again by that eternal question - what does Google regard as good content - when the Panda was unleashed, an update that made a massive impact on the web. This algorithm “tweak” ostensibly aimed at eliminating so called content farms, affected one out of nine searches in the United States and a full 12 percent of sites on the Web. According to Google, this new algorithm improves overall search quality, as it mainly went after content farms and aggregator/spam sites. These

The Foundation of Web Writing – by Tessa Wrench

Through various web writing projects, keyword basics have been drilled into me. It didn't come naturally and it still requires some effort, but keywords are essential for writing a good article for the web. Here's why keywords are the foundation of web writing. What Are Keyword Phrases? Your keyword phrases should describe the main theme or idea of your article. They should reflect exactly what a person would type into Google if they were looking for the information in your article. For example: If

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