Blogging for Beginners – Top Four Best Practices

  Blogging can be daunting, especially for beginners, but by following these top four blogging best practices, each and every one of your articles can be a success. BY LAUREN ESPACH Why blog? Blogs are not only a method to convey thoughts, ideas, opinions and news on certain topical spaces; they also serve a functional purpose, especially from an SEO and content marketing perspective. The statistics are overwhelming; for example, businesses that blog generally receive around 88% more B2C leads per month than those that

What past students say about our writing courses

  Course reviews from graduate students at The Writers College        Click on the link below to read course feedback from our students worldwide, after they had completed their courses. Apart from the occasional spelling mistake that has been corrected, these writing course reviews are unedited.  

10 Ways To Please Your Editor (Through Good Web Writing) – by Esta Chappell

  If you are starting a career in freelance writing or journalism, here is some advice to scribble down and paste on your wall: Always keep your editor happy. After all, it is your editor who decides if you get published and therefore paid. But keeping them happy doesn’t mean sending flowers or opera tickets. Instead, just write what they want, how they want it, and when they want it. Here are ten simple steps to keep your editor happy - and keep you

The Difference Between Writing for the Web and Print – by Angelique Ruzicka

  Many beginner web writers have no idea how different  writing articles for the web is compared to print articles. Here's what makes web writing unique...  When you write content for the web it’s important to get the message across quickly and to put the most relevant information at the top by adopting the inverted pyramid approach. It’s important to catch the reader’s eye as web readers tend to scan information instead of reading it, and don’t spend a lot of time on pages. Unfortunately, unlike

Five Essential Tips for Web-Content Writers – by Greg Knowles

  Designing a good website means more than just making it look good. People need to be able to find the information on your site, and what’s more, it needs to be compelling. Stats show, that when a person arrives at a website, they will stay for no more than seven seconds – unless the written web-content compels them to stay longer. Here are five things web-content writers should do to write compelling content: 1.     Identify the website’s goal. Websites are created with different goals

Web fiction: The basic principles of telling stories online – by Stephanie Laubscher

Web fiction, also known as Web lit, is basically the publication of literature and short stories on the Internet. As opposed to mainstream Web writing, keywords do not play a fundamental role; the focus is on telling an engaging story and interacting with the readers. Advantages of writing web fiction and the related online community Eli James is the creator of, a blog about Internet fiction. He claims that Web fiction is a great driving force for writers who would usually

What does Google regard as Good Content? By Karen Lotter

Recently webmasters were troubled again by that eternal question - what does Google regard as good content - when the Panda was unleashed, an update that made a massive impact on the web. This algorithm “tweak” ostensibly aimed at eliminating so called content farms, affected one out of nine searches in the United States and a full 12 percent of sites on the Web. According to Google, this new algorithm improves overall search quality, as it mainly went after content farms and aggregator/spam sites. These