Marketing Yourself as a Writer: How To Make a Good Impression

  JUST as money doesn’t grow on trees, neither do work opportunities. Unless you’re lucky enough to already have an overflow of clients commissioning you for work, you’re going to have to put in the effort to market yourself. Also, there is no guarantee that your existing clients will be able to afford you indefinitely, which means that it is important to keep your feelers out for potential contacts at all times. The fact is, if you’re writing on a full-time basis you probably

Editors: you have to love them (but only when they accept) – by Ginny Swart

  Back in the dark ages, like ten years ago, most stories submitted to magazines travelled on paper, with a stamped, self addressed envelope included. These days most magazine editors are accepting e-mail submissions from local and overseas writers, which makes it a lot more efficient for everyone. Plus it gives us a glow of virtue knowing we have shrunk the size of our own global footprint (all that jet fuel saved, all those forests spared). But editors of women’s magazines are taking

How to keep your online editor happy – by Tracy Brooks

  Webzine editor hisses when she sees you? Perhaps you are committing one of the seven deadly sins.  Tracy Brooks points them out and unveils the virtues that seduce online editors. You’ve embraced the digital era and are writing for webzines.  You churn out article after article, yet one after another, they're rejected. The work is just not coming in, and you can’t remember what an acceptance letter looks like. If this sounds familiar, and you’re receiving more rejections than payslips, chances are you’re not

Journalism: How To Build Your Professional Brand

All journalists should have some sense of idealism. Even if you aren’t the all-guns-blazing world-changer you set out to be, there should still be a small fire in you that believes you really can change the world – or at least part of it. That, to me, is journalism. When it comes to the traditional definition of branding, the ethos of idealism can easily come second to self-promotion. My previous post mentioned branding cynic Gene Weingarten, who makes a good point

Branding 101: Journalism and The Importance of Branding – by Samantha Moolman

The future of print journalism is an issue that has been bludgeoned to death. In fact, it’s deader than the issue that print journalism is dead. The common consensus on this matter has already been finalised: Print media will not die, it will adapt, evolve and transform into a better version of itself. What will die are those print publications that remain stuck in the past because they neglect to acknowledge the effect the Internet has on the medium. I established

Why Writers Need to Network – by Sam Moolman

IT may be a bold statement to make, but I’ll venture to say that networking is the most important part about being a writer. Just to clarify, networking is “a socioeconomic activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities” (according to Wikipedia). Without networking, you won’t be recognized, your work won’t be recognized, and you won’t be able to take advantage of new opportunities – because there won’t be any. People bring work your way if they

Online Marketing for Writers: Easy Three Point Plan – by Judy Winchester

As a rule of thumb, plenty of people will visit your website if you are offering something they want to read. They will want to visit even more if it’s free. Ideally though, you want to offer your visitors something to buy. Here are some tips to help you attract visitors to your website, and how to sell them products in the future! How to Keep Website Visitors Coming Back Excellent content articles, and a blog aimed specifically at your target audience, will keep

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